How could I visit Japan and not write about Fashion?
When we were in Kyoto we saw a ‘Maiko’ (young female artist) waiting outside a restaurant. As they are considered high end celebrities it was quite exciting to see the exquisite outfit she was wearing. Maiko and ‘Geisha’ (paid artists) still wear formal Kimono as their costume dress, paint their faces white, wear their hair up and walk on platform sandals. They use to represent the perfect beauty and be the leaders of women’s fashion.
Now, in this modern era, Kimonos are not a choice of daily attire as they are reserved for special occasions. As Japanese society gains disposable income people can afford to follow Western styles and trends. As I live in an expensive area code I see women with the income to shop for higher end brands and they are really well put together. Pearls are the jewellery of choice from what I can tell and I have seen really big ones in short necklaces and strings of small ones looped about. The women all wear high heel shoes or boots and can walk like it is the most comfortable thing in the world. I am a fast walker but some of them have me beat and I am in running shoes (yes, I get looks).
Every weekday the kids go to the kindergarten so I see a large number of local mothers and they are also well dressed. It can be 8:30 in the morning and their faces are made up, they are in skirts or dresses and high heels which make them appear taller (yes, it’s like being back in the 50’s). Most of them have shiny, flowing, long dark hair although some have shorter cuts. I covet the bags and purses I see but turn my head at all the fur. I have heard that one of the mothers is not impressed with some of the mothers who are arriving in more casual attire as she feels the private school has an image to uphold. I have a tiny feeling I may contribute to her dissatisfaction but I am a gaijin that favours comfort over fashion.
As we live at the University we also see student style every day. When we first arrived it was hot so we saw many young women wearing very short cut-off jean shorts with black tights and high heeled boots. These students’ style is influenced by a trend that came out of the subculture called Gyaru or Gal in English.
According to Wikipedia, the name Gyaru originated from a 1970s brand of jeans called "gals", that had an advertising slogan stating, "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Shibuya 109 is the famous shopping mall in Tokyo for teenage girls who follow these trends. The term gradually drifted to apply to a younger group, whose seeming lack of interest in work or marriage gained the word a "childish" image. From my perspective the image is far from childish and is titillating for men. However, in Japan the term erotic has negative connotations where as anything remotely cute is very culturally acceptable. I think the lines are really crossed. These outfits are racy. The teens we see in the city often combine these outfits with a dark tan and extra long false eyelashes. They even have their own style of writing called Gyaru-Moji made popular by various teen magazines. I bet the men here are very happy with the visuals they get just going for a walk. I have seen Tim’s eyes pop out of his head more than once. Maybe the girls think it is liberating to dress this way but I wonder what their grandmothers are all thinking.
One fascinating aspect of Japanese fashion culture is Cosplay (costume play). Groups dress up and hang out with friends on Sundays in Harajuku or Akihabara (city districts). As Japan has the largest publishing industry in the world it is easy to produce massive numbers of magazines specific to each group promoting the subculture. It has become a cultural phenomena loved by media and tourists as they love to get their photos taken. We have witness two of the many subcultures styles; 50’s greasers in black leather and Lolitas who look like Victorian porcelain dolls.
Anime has really helped spread the popularity of the Lolita style showing characters dressed this way because it is so kawaii (cute). The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee high socks and high heel/platform shoes. It became really popular with female youth in Tokyo and today, Lolita fashion has grown so much in popularity that it can be found in department stores. We saw a lot of students wearing the generic frilly short skirts (they remind me of those bloomers you put over babies diapers in the 50’s) with tight tops, over- the- knee- stockings and high heels or short boots often with open toes. Now that it is fall, we see a lot of students in tights with long sweaters and over-the-knee high-heeled boots looking very sassy. These looks also really confuse the line between racy and cute.
The kids have been pointing out all the fur they see and in the beginning they were quite upset about it. I have explained that much of it is fake which makes them feel better but we see tails hanging from purses, fur collars, wraps, coats and little fur accessories on shoes and boots.
Eleanor also likes to point out women’s fingernails that she thinks are painted really fun. We see a lot of fake nails with patterns from leopard prints, to black and white dots. My friends have manicures to have jewels placed on their nails to look dazzling. The other things the kids take note of are the cell phone decorations. Some women have bobbles for decoration, some cell phones are covered with shiny gem patterns, and many have all sorts of little characters hanging from them. I was given a little pink bear to dangle from mine.
Like Shibuya 109, another famous fashion mall is called Hep5 Hankyu Entertainment Plaza in Osaka. We went to check it out as it is where a lot of teens and youths are influenced. Our children liked the giant red ferris wheel outside connecting the upper floors. We didn’t get inside as there was a famous Japanese woman being interviewed outside and masses of people were trying to get photos of her on their Keitai (cell phones). We caught a glimpse of her and I noted that she was wearing very ripped-up green army pants with really high heels and a white collared shirt with a massive brown and beige fur vest. Her hair was up in a messy bun-type do. She was a far cry from the traditional beauty of a Geisha but times have changed for better or worse.